Helene Fogelström and Åsa Kellner are new agency leaders and take operational responsibility for WOW, the brand experience company which is part of the Intellecta Group.

Åsa Kellner and Helene Fogelström have extensive experience from various roles in the communications business, from the consulting as well as the client side. Åsa has previously worked with the branding for TV 4, Gröna Lund and C More. Helene has extensive expertise with brand experience from the World Hockey Cup and the European Football Championship with TV 4, and was, until recently, event director at Avanza. They are both Wow employees since a while back and take on the operational management as a joint agency leadership with immediate effect. Anders Borg will continue as acting president.

We look very much forward to continuing the development of WOW as a leading Brand Experience business. This past year the agency has attracted a number of interesting new customers and more are on the way in, says Helene Fogelström.

Helene and I have worked in the same common context since the late 1990s. Together we stand for a stronger and more modern management with a large perspective and a wide network of contacts. This makes it easier for us to reach one of our key objectives – to permanently place Brand Experience services at the strategic level where they definitely belong, says Åsa Kellner.

Intellecta’s CEO Yann Blandy welcomes the new leadership constellation and looks forward to a fruitful and developing cooperation with other companies within the Group.

Wow offers exciting services and extensive expertise in Brand Experience area. It makes the company an attractive partner for all players who want to advance their positions. Wow also has an important role, together with its sister companies in the Intellecta Group, to present a comprehensive communications offering that is hard to beat, says Yann Blandy.