Intellecta’s CEO, Yann Blandy has appointed Rogier Bikker as the new Managing Director for Rewir in China. Rogier most recently completed a PR-initiative to change the image of China called  “Brand New China”. Prior to that he was co-founder and partner of the Dutch creative digital agency Energize in Shanghai.

Rogier’s experience from living and working in China, in combination with his strategic and digital competence, make him well-suited to assume the role as Managing Director for Rewir in China.

– As the world’s second largest economy and with its rapid digital development, China is a very important market for Intellecta. We were looking for someone who can help both our European customers increase their business in China and also help Chinese brands succeed globally.  With his digital competence and deep understanding of China and Chinese brands, Rogier Bikker is the right person to take Rewir in China to the next step in its development, says Yann Blandy, Managing Director and CEO of Intellecta AB (publ).

Rogier replaces Martin Stenberg who has been Managing Director since the start in 2010 and who now leaves the Intellecta Group for a new position at Danske Bank in Copenhagen, Denmark.  – I want to take this opportunity to thank Martin for his engagement and accomplishments in establishing Rewir in China, says Yann Blandy.

In his previous role at Energize, Rogier Bikker, who is a Dutch national, advised global brands including Heineken, KLM Airlines, Miffy and Dr. Oetker on their China strategy while overseeing the China-operations of the agency. During 2014 he developed and implemented a PR-campaign named “Brand New China” where Bikker drove from China to Holland and used only Chinese brands throughout the journey, including his car. In an effort to change the image of ‘made in China’, Rogier was backed by fast-growing Chinese brands including BYD, Huawei and Lenovo.

“With Rewir’s commitment to the China market, and the breadth of expertise within Intellecta, I am humbled to join this group of exceptional people. I hope to create an environment where our strategic and creative consultants can excel in what they do best: growing the brand value for our clients”, says Rogier Bikker.

Rogier assumes his new position at Rewir in China on February 4, 2015.

Rewir is a leading strategic brand agency with offices in Stockholm Sweden and Shanghai in China. Rewir is part of the Intellecta Group.

For more information, please contact:

Christina Tse, Associate Managing Director, Rewir China, Christina.tse@rewir.com

Yann Blandy, CEO, yann.blandy@intellecta.se

Lotta Boman, Information-and Communications Director, lotta.boman@intellecta.se