Last night Intellecta agency River and its client Stora Enso won the coveted golden egg at the annual Guldägget awards. The work, named “Recreate Packaging 2016”, won in the Packaging Design category and it has previously won silver at 100w and first place at Resumé’s campaign of the month.
Every second year Stora Enso arranges Recreate Packaging, a packaging design competition that rewards creativity, craftsmanship and understanding of paper as a material. Design schools, design agencies and independent designers compete to answer a specific brief. The awards gala was held in New York and gold, silver, bronze, public choice and honorary mentions were awarded.
The trophies for the competition were created in collaboration with celebrated fashion designer and “haute papier” creative Bea Szenfeld. Yesterday the trophy design itself won a design award at the Swedish creativity awards Guldägget (“The golden egg”). Guldägget was first arranged in 1961 and is today Sweden’s oldest, largest and by far most prestigious competition for the communication industry.
“Winning a golden egg is the pinnacle of creative achievement and yesterday’s award serves as a tangible validation of our creative efforts” says Yann Blandy, president of Intellecta Group.
The idea behind the winning trophy design was to celebrate the creative process, the rejected ideas that lead up to the winning one. It is dramatized by the left over pieces from sharpening your pencil, a playful and visually interesting way of “leading by example”.
“Above anything else this award is a testament to Stora Enso’s courage and ambition” says Helena Bäcklund, River’s Account Director in charge of the Stora Enso account.