Unionen is the largest trade union in the private sector in Sweden with more than 600 000 members and 35 000 elected representatives in workplaces throughout the country. In a recent campaign – vobba.unionen.se – we set out to investigate how much Unionens members work from home when in care of a sick child. With 3,000 respondents that answered daily questions sent out via email and sms, we created an opinion-forming campaign with new unique data every day. The results were published daily on the live website during one month, and the campaign gained much attention among the right target audiences as well as resulted in massive media coverage.
Case Intellecta Corporate