Case Rewir

Visual expression at SEB

SEB is one of Europe’s leading banks serving 400,000 corporate customers and institutions and more than five million private individuals. SEB:s business comprises mainly banking services, but SEB also carries out significant life insurance activities in selected markets. SEB has operations in 22 countries.

Rewir is SEB:s lead design agency and responsible for all visual expression. As a corporate identity advisor our work include brand identity, design strategy, design system and guidelines. We also create a major part of their communication such as brochures and corporate communication. Over the years Rewir has also been responsible for the conceptual development of several key projects; for example, the entire visual expression for SEB’s sustainability initiatives and their credit cards. The new branch office design is now developed and is being rolled out and implemented in all their offices in Sweden and the Baltic countries.

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