For Telenor,Wow Events develop concepts, plans, produces, implements and evaluates everything from retail and sponsorship activations, sales kick-offs, internal events to Top Management days. We produce about 50 events per year for Telenor.
One example is the activation of Telenors sponsorship with Melodifestivalen.
With the Eurovision Song Contest, Telenor is given a unique opportunity to be associated with Sweden’s most popular TV programs. One can experience the sponsorship in all Telenor channels. Through activation of shops, shopping centers and the arena Telenor is given the opportunity to develop and nurture both existing and potential relationships both in the consumerarena and for their businesspartners.