The financial and traffic county council and the government’s special negotiator gathered January 7, 2014 at Gullmarsplan metro station to sign agreements on investing in new subway lines. Of the four new routes Hagastaden will built first to be followed by Barkarby, Arenastaden and Nacka.
The extension to Arenastaden is then expected to be completed around 2022. The total investment for the distance Odenplan to Arenastaden is estimated at 4.1 billion.
Wow Events was commissioned to assist traffic management with ideas for customer dialogue projects where the metro’s new line Hagastaden wll get a color. Wow Events in cooperation with River produced a site where everyone could get involved in electing the color for the new line.
One of the most important factors that led to the success of the campaign was the Site´s simple playfulness. With the help of the mouse / finger user could scroll through a full color range and simultaneously see how their proposed color would look on the subway map – whether they used computers, tablet, or smartphone.