Case River

Nike Air Zoom Structure 18

Nike Air Zoom Structure 18 was a global campaign for NIKE Running 2014. The mission was to create a digital master toolkit that would highlight the innovative features of the new Zoom Structure 18 Running shoe for thousands of adaptation around the globe. 

River constructed a 3D-model highlighting the innovative features of the new Zoom Structure, and delivered a global master toolkit. 

The toolkit was used in 27 countries in desktop, mobile, print and out of home billboards and was one of Nike’s biggest and most impactful campaigns of 2014.

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