Case Bysted Malmo

Music in the South

”Music in the South” is a regional music institution in the southern Swedish counties Skåne and Kronoberg. The institution offers both a broad range of high quality music as well as operates projects and musical initiatives on a national level.

Bysted AB was assigned to increase awareness of and strengthen the attitudes towards Music in the South. Among other things Bysted has developed:

  • Brand architecture
  • Visual identity
  • Brand portal
  • Online graphic manual

To see the portal: www.musikisyd.se/varumarkesportalen/

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