”Music in the South” is a regional music institution in the southern Swedish counties Skåne and Kronoberg. The institution offers both a broad range of high quality music as well as operates projects and musical initiatives on a national level.
Bysted AB was assigned to increase awareness of and strengthen the attitudes towards Music in the South. Among other things Bysted has developed:
- Brand architecture
- Visual identity
- Brand portal
- Online graphic manual
To see the portal: www.musikisyd.se/varumarkesportalen/