Case FFW


The client

Dagrofa S Wholesale is the leading cash-and-carry player in the Danish food service and kiosk wholesale market. Their primary customers include fast-food restaurants, cafes, and other food vendors. Meny, a supermarket chain owned by Dagrofa, puts great emphasis on quality, where food is put above everything else. They are particularly focused on offering a broad selection of meat and fish, cheese, wine, fruit and vegetables.

The challenge

Dagrofa wanted to digitally rebrand their existing supermarket, Superbest, under the new brand, Meny. Dagrofa needed a new platform where food was the heart of the user experience.

The solution

FFW’s Drupal solution was developed in only two months under a tight deadline. The new website includes plenty of new features, such as recipes, shops with a universe for each Meny store, food commodities, and Meny’s brochure. FFW created a design that highlights photos of food and uses structures to display products.

The results

After this project was completed, Meny recruited FFW to design Meny’s digital presence on web and apps, ensuring they are a long-time client. A successful launch of the new brand shifted the the focus of this project from merely debuting a new website to a much deeper and result-driven goal: giving each member a personalized experience. FFW is in the process of developing a member section integrated with Salesforce to provide additional functions and opportunities for each local supermarket.

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