A new mobile app helped users easily purchase tickets, eliminating the need for printing tickets in advance or waiting in line at the theatre. Crafted by FFW™.
Nordisk Film Cinemas is the oldest continuously active film company in the world. The Denmark-based cinema chain aims to equip all their cinemas with the best and most modern technology. Nordisk Film needed a new mobile app to ease the online ticket purchasing process to fully achieve that goal.
Just Like the Movies
Going to the movies is an inherently visual experience, so when Nordisk Film Cinemas approached FFW with the task of building a new mobile app, we aspired to capture that experience. We needed to build a visually appealing app that not only recreated the experience of going to the movies on small mobile devices, but also had to ease the process of purchasing tickets online. And it had to be cost-effective.
Cost-effective, Iterative Testing
We had to understand all the potential uses of the app before building it, so we mapped out customer flows to get an idea for what screens we would need, and how to structure the user experience. We worked with Nordisk Film throughout our process by creating several prototypes for every page of the app, testing the product in a cost-effective manner, and fixing issues quickly before moving on. We repeated this process until we achieved the “big screen feeling” Nordisk Film wanted out of their mobile app.
The new app has several features, such as easy online ticket purchasing, managing user profiles, and inviting friends to the movies. It can display tickets on mobile devices at any time, eliminating the need for waiting in line or printouts. Users can purchase tickets well in advance of the movie, alleviating the worry of the film selling out, and our newly-implemented loyalty programs encourage repeat customers. Users can also enter their locations to find showtimes near them. Now, users can interact with Nordisk Film Cinemas’ offerings in both a visually-pleasing and user friendly way.