Case Hilanders

Canon: VIDEO + CONTENT = BOOM

We check our e-mail 50 times a day on average. And every time we are interrupted, it takes about 15 minutes to regain full focus, says Alexander Rozental, consultant at Psykologifabriken and author of Dansa på deadline , a new book about the psychology of procrastination. No wonder it feels like we don’t get anything done some days!

It’s a problem that Canon’s advisors often encounter. To tackle the issue, Hilanders has enlisted the help of Psykologifabriken in developing a new content marketing campaign for Canon Business Center.

To deliver a truly comprehensive solution, Hilanders enlisted contributions from sister agency Unreel who produced the video.

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