Intellecta AB (publ) continues to grow and streamline its consulting business. Today the new gaming studio ISBIT GAMES is launched to meet the accelerating demand for games and games for marketing as a part of companies’ communication.

Intellecta has seen a radical increase in the demand for games as a strategic part of companies’ communication and launches ISBIT GAMES as a spin-off to Intellecta-owned digital agency River. River has long experience from the gaming industry from web games, companion apps and UI/UX for many of the world’s largest gaming titles such as Wolfenstein 3D to other platforms.

-”We see a strong trend that games become a central part of the marketing communications mix. The gaming industry is now bigger than Hollywood. Of all the apps on the market, the category for games is the largest with 18 % and growing”, says Yann Blandy, President and CEO at Intellecta. ”I am very happy to announce that we now can offer our customers leading edge competence within this fast growing segment of the market.”

Combining unique experience of both the gaming and communications industries, ISBIT GAMES is the ideal partner for companies that understand the power of gaming as a marketing tool. ISBIT GAMES offers game development and consultancy services, including user experience and game porting. Two proprietary games are presently under production. The first of the two, a social media “duelling” game called Clashtag, is scheduled for launch in Q2 2015. A second title, which has yet to be announced officially, will follow at the end of the year.

ISBIT GAMES is jointly owned by River (75%) and Markus Koos (25%). Robert Andersson is the CEO See also www.isbitgames.com

Games have been part of River’s DNA since more than a decade. To give my team the possibility to focus on what they love most will of course benefit our customers who will get access to a dynamic new communications tool”, says Markus Koos.

The launch of ISBIT GAMES complements and strengthens Intellecta’s focus on digital communications services and Intellecta’s President and CEO welcomes ISBIT GAMES in the Intellecta Group.

-”Together we can now get a much bigger grip on digital media games for marketing. We will be able to reach new targets and markets with this focused leading edge competence and deliver on our goal to be a leading communications advisor”, says Robert Andersson.

For more information, please contact:

Robert Andersson, CEO ISBIT GAMES AB, 073-501 12 63, roan@river.se
Yann Blandy, President and CEO Intellecta AB, 070-716 1731, yann.blandy@intellecta.se
Lotta Boman, Information-and Communications Director Intellecta AB, 070-735 0702, lotta.boman@intellecta.se