Intellecta-owned Propeople Group, Bysted A/S and Blink Reaction LLC come together to form a new global digital agency under a common brand ­FFW (Friends from Work).

In line with Intellecta’s strategy to establish a world leading position on the fast growing market for Open Source/CMS/Drupal and to focus its digital communication services, the companies within Propeople Group will operate under one common brand.

FFW brings together Intellecta-owned Propeople Group (including Chainbizz and Geekpolis), Bysted A/S and Blink Reaction under the overall management of Michael Drejer, Global CEO and founder of Propeople.

FFW is officially launched at DrupalCon, the leading global Drupal-event in Los Angeles May 11-15.

The FFW brand reflects the new company’s values, goals, and strengths, including its unique position in the digital agency marketplace as recognized technology experts that also excel in digital strategy and creative work. FFW’s full digital offering to the market includes services across insights, strategy, creative, technology, and optimization. The company’s portfolio includes some of world’s largest brands, such as General Electric, Pfizer, Stanford University, the City of Copenhagen, and many more.

FFW with 420 people operates in 19 offices across 11 countries and three continents.

– I am very excited about the launch of this new global brand, says Yann Blandy, President and CEO of the Intellecta Group. – The fact that we can unite all our digital offerings within Open Source/Drupal under one common brand makes our offer stronger and clearer. It also allows us to realize the synergies within sales and offering that are generated by focusing the business to one brand.

Michael Drejer, FFW’s global CEO, comments:

FFW has an opportunity to fill a gap that currently exists in the agency market. Our competitors are either focused on technology or on strategy and creativity, neither working to fully understand the other side. FFW is the agency that fills this gap, providing our clients with expertise in all areas.