Helene Fogelström has been appointed new CEO of the Brand Experience company Wow,  part of the Intellecta Group.

Helene Fogelström, who will assume her new position on October 1st, has together with Åsa Kellner had the roles as agency directors at Wow since April this year. Helene has extensive experience from various roles in the communications business, both from the consulting- and the customer side and was until recently event director at Avanza. Åsa Kellner continues as agency director.

– I look forward to continuing to transform Wow into a leading Brand Experience business. We are in the midst of very exciting and intense times. Several new and interesting customers, including Dustin, Fotografiska, Åke Sundvall and Bravida have recently started cooperation with us and several other large customers are coming in, says Helene Fogelström. – We now have a wonderfully creative and strategic team at Wow and I look so much forward to making this journey together with all of them, continues Helene.

– We are very pleased to welcome Helene to us in this important role. Her broad expertise from the communications and brand experience business is just what we need to take Wow to next stage of the company’s development, says Yann Blandy, CEO and President of Intellecta AB.