A new communication concept for Mitsubishi Electric heat pumps was recently released -Now time has come to take it to the next level with a digital campaign developed by the B2B agency Hilanders.
The concept revolves around the envy likely to occur between neighbours – and the new digital campaign pushes this more to the extreme.
The campaign invites the audience to accompany the fictional Mr Bergström when he’s breaking into his neighbours to find out how they can afford to go on holiday – again. Along the way through the house, visitors can answer questions and can win an Ecodan heat pump, complete with installation, worth approximately SEK 100 000.
-Heat pumps have a lot of advantages compared to other heating alternatives like electricity or district heating. But they are not always seen as the world’s most exciting product. Therefore we had to create something that would engage the audience, says Karl-Johan Ekbom, art director at Hilanders.
-The fact that we were working with a small budget also meant that we had to develop something that can stand on its own, without a large media budget, and that the visitors themselves will be happy to talk about and share, says Karl-Johan.
The campaign runs between 25 August and 11 October and can be seen at http://ecodan.mitsubishivillavarme.se/
Marketing is done primarily in social media, through banners and print ads.
The campaign will also appear on http://mitsubishivillavarme.se/ . The site is currently receiving a facelift and will be loaded with more content, aimed primarily at consumers.
For more information contact: Christina Kazeem, CEO, Hilanders: 073- 311 30 52 email@example.com